Torbay has a population of 130,000 approx, South Hams 84,000 approx and Teignbridge 129,000 approx (Wikipedia). That totals 343,000 in close proximity which seems like quite a healthy number of people to go at to establish a strong club. Certainly appears more than other places where clubs have done well.
So out of those 343k, obviously some won't be interested in football, some will follow other teams locally like Plymouth and Exeter and sadly some will follow other clubs like Man Utd etc but lets say there is a potential 100k to go at (obviously a complete guess).
What can Torquay United do to engage more supporters to follow Torquay United as their main club or at least as a second team? I've got some ideas and I'll list them below.
- Engage with young people at Primary School age and invite say 5 different schools to come and watch Torquay for free every single home game and ensure every single school in the area is involved at some point each season - there is plenty of space
Get the players/coaches to go into schools to talk and inspire kids about sport in general and perhaps even run a session - something they won't get from Premier League players
Offer affordable deals to get families to turn up - perhaps a "4 for £40" kind of deal which includes a programme and food coupon
Obviously the owners setting out a clearer vision and answering long standing questions to engage with fans who feel alienated
Getting the fans on the board to have a real say about the future so we can all feel more involved
Develop a proper academy that compete with other academies so we have local players filtering into the first team that know what it means to represent Torquay
Offer more competitions for tickets, merchandise etc to build up a strong email database
Perhaps offering something that no other clubs do very well - good quality locally sourced food and drink. Kidderminster Harriers have proven a lower level club can do this.
Offer season ticket holders money can't buy experiences